Sunday, December 20, 2015

Digital Textile Printing: Soft Signage, Fabric Solutions And Innovation

Performance Apparel
A popular application for print-and-cut is performance apparel. These garment constructions pose unique challenges to a decorator that print-and-cut heat transfer media solves. Stretching and fabric adhesion are strengths of certain media types on the market. The ability to print, cut and heat apply simplifies the process. Consistency from garment to garment and the lack of pre-treating positions this as a preferred solution over direct-on-garment printing.
T-shirts & Fleece
T-shirts, sweatshirts, polo shirts and other cotton/poly-based applications are a natural fit for this process. If the design contains multiple colors or is a four-color process candidate, print-and-cut provides a solution for lower quantity orders. Most will select a thin media for these applications to maintain softness on the finished garment.
Bags & Promotional Products
Tough to do jobs such as bags, can cozies and fold-up chairs are also ideal fits. These items - constructed of denier nylon, denier polyester and polypropylene - can be difficult to screen print and often impossible to accommodate with a direct-on-garment printer. The challenge is not only in the fabric type, but also in the range of shapes and sizes. With print-and-cut, compatible adhesives exist that apply to these fabrics with low dwell times and low temperature ranges. Heat presses can meet the challenges of applying transfers to these items without melting them.
Outerwear
Jackets are often overlooked as an opportunity for decoration. Many of the media options compatible with bags and promotional products also work on jackets. The low temperature adhesive technology ensures that the item won't melt and keeps it simple to customize a low quantity.
 
Shelters
Shelter business such as awnings, umbrellas and tents are another area within the possibility of print-and-cut heat transfer media. To accommodate these items, consider an oversized heat press or breaking the application up into sections. These orders often call for one piece to be decorated. With print-and-cut this is both possible and profitable.
Complete Solution Opportunity
While print-and-cut heat transfer media is not a "solve all solution" for a shop, it presents a compelling case for its versatility. When exploring sales opportunities, logic suggests that a good growth strategy is to sell more to current customers, and a large format print device allows for this. In addition to all of the heat transfer fabric applications, consider the following add-on sales.
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