A Description of the Postcard

The postcard is a 4” x 6” promotional piece from a financial services firm. One side is deep navy blue, and the other is white. The card is thicker than most. I just checked it with my micrometer, and it's 16 pt. For a postcard this size, the US Postal Service only requires a 7 pt. thickness, so this card provides a sense of solidity and opulence, two good attributes of a financial services firm.

The blue side of the card has a prominent texture: a series of vertical columns. The paper seems to be uncoated, and the surface of the sheet is a little mottled, presumably from its trip through the mail.

Printed on the blue paper is a single promotional offer in a typeface approximating hand lettering with a felt tip pen. All lettering is printed in bright, shiny silver. The card looks casual and inviting. The front of the card also includes a QR code, which provides a jumping off point to the recipient, so he or she can visit the company's website for further information.

On the mailing side of the postcard, all type is printed in silver. Interestingly enough, even the small type (approximately an 8 pt. sans serif font) is readable. The designer reversed the logo of the financial services company out of a silver solid, as well, and included a small tag line in a handwriting script typeface, which is also readable. Even the control letters and numbers on the front (the blue side) and the mailer side (small numbers reversed out of silver) are readable. Only the inkjetted address and USPS Intelligent Mail barcode are printed in black ink.