Sublimation Transfer Paper For Sportswear Printing and Factory Introduction

Performance Apparel represents a growing and lucrative segment of the garment decoration market.  Selling performance apparel can be key to increasing the profitability of your business.

Dye sub transferring is a form of heat transfer process that allows you to take a digital image, print it on a sublimation printer and press it onto a garment. You must use sublimation ink, which uses a continuous-tone technology; prints are typically dry and ready to handle as soon as you remove them from the printer. This process can be used on a variety of products, from t-shirts to coasters.

How? Perceived Value. Decorated “T-shirts” sell in department stores for about ten dollars each on average. Performance Apparel commands twice that and more. Selling custom decorated performance apparel will naturally command a higher price and insulate you from competition from other decorators –and department stores– selling cotton T-shirts.

 Adding performance apparel to your product line can also broaden your customer base. You’ll have a product you can sell to top tier schools, dance academies, and athletic organizations in your area. You may even apply these principles to selling custom haute couture ladies fashion. To help you approach these markets, we’ll take a look at what defines performance apparel, and how to decorate it with dye sublimation and CAD thermal transfer film.

Because most of these garments are made primarily from polyester, they’re ideal for dye sublimation. Sublimation has an added advantage for decorating performance apparel. Since these garments are designed to carry moisture through the fabric, sublimation is ideal because it doesn’t add a surface layer that can block the pores of the fabric and interfere with moisture wicking.

 So a Champion or Under Armor shirt that’s been sublimated will remain as cool and comfortable as the day it came from the factory. Since sublimation dyes the polyester molecules instead of depositing ink or film on top of the fabric, it also retains the softness and comfort of the garment. Of all the digital garment decoration technologies available, there’s nothing softer than sublimation. But be selective about what shirts you choose to decorate.

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